BARCO’s Media Lab Session – October 24

Digital Out of Home / Digital Signage / AV

Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets.

Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide


To open New York Digital Signage Week, now in its sixth year, BARCO is holding a reception and presentation.

Dave Etherington, Chief Strategist from Intersection, will present

Connected Cities, Citizens and Brands

What will the future of urban landscapes and citizen engagement look like? As more people than ever before flock to live in cities, what role will brands play in facilitating more fair and connected environments to live in, and how will this impact the state of advertising within physical spaces?


16.00 – 19.00 Monday October 24th

Barco Demo Center

9th Floor, 26 Broadway,

New York, NY 10004


Full details and registration are available here.